Intel

The signal, filed.

Longer briefs for operators: AI readiness, marketing frameworks, governance, measurement, and community. Written to be useful, not viral.

2026-08-04

AI readiness is not a tool purchase

Buying licenses feels like progress. It rarely is. Readiness is policy, workflow, measurement, and the hard conversation about what you will stop doing.

2026-07-28

The hype tax

Every inflated claim has a cost: executive attention, team cynicism, and another pilot that dies in a shared drive.

2026-07-15

Transparency is a strategy

If AI touched the work, say so. Customers and employees can smell the alternative.

2026-07-08

Frameworks over fads

Marketing AI only works when it sits inside a system: intake, standards, review, measurement. A new model is not a system.

2026-06-30

Measure what the model moves

If you cannot name the metric, you cannot name the ROI. AI programs that skip measurement become permanent pilots.

2026-06-18

Build the room, not the keynote

Kansas City does not need more generic future-of-AI talks. It needs operators comparing notes. That is why we built the Club.